One Direction Smash Vevo Record With Best Song Ever Video

One Direction have only gone and broken a massive Vevo record folowing the release of their hilarious new video for Best Song Ever.

The video, which sees the boys dress up as alter egos, has notched up the most views in 24 hours following it's unveiling yesterday. The video was watched by 10.9 million views in just one day with that number climbing every hour.

The previous record holder was Miley Cyrus’ We Can’t Stop, which gained 10.7 million views when it was released earlier this month.

A source told The Daily Mirror of the boys video shoot: "The boys had a great time making the movie. They couldn’t believe how different they look. They can’t wait for their fans to see them looking like this, they think they will find it absolutely hilarious."

The boys' latest achievement comes on the same day as their three year anniversary as a band, after they shot to fame on The X Factor in 2010.

The fivesome auditioned for the competition as solo artists, only to be put together as a group without realising they would become one of the most successful boy bands of all time.

While Louis celebrated the three years since he first auditioned for the ITV show earlier this month, Harry has marked the band's special occasion with a sweet message on Twitter in which he credited their fans for their achievements. “3 years.. I honestly can't believe it. Thank you so much for everything, we're so lucky to have you. You keep making it more and more fun,” Harry tweeted this morning.

They may not have won The X Factor but the lads have released two albums, 'Up All Night' and 'Take Me Home,' the latter of which soared to number one and are currently on their first ever world tour, while also managing to score three chart-topping singles.

Watch the video for Best Song Ever below: